{
 "person": "Zara Richards",
 "roles": [
  "Choreographer",
  "Movement Director",
  "Creative Director"
 ],
 "base": "London and Hertfordshire",
 "styles": [
  "Hip-Hop",
  "Locking",
  "Commercial",
  "Lite Feet",
  "House",
  "Afro",
  "Dancehall",
  "Waacking",
  "Jazz",
  "Tap",
  "Contemporary"
 ],
 "generated": "20260910-124420",
 "source_note": "Every credit is sourced from her own site, her own posts, her agents' listings or press. Codes: S own site, IG:shortcode own Instagram post, MT Mass Talent, DI Dancers Inc, ESDA Ealing Street Dance Academy, COMET The Comet, REEL26 her 2026 showreel, TEST a client testimonial.",
 "credits": [
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   "title": "Barbie",
   "client": "Warner Bros",
   "role": "Dancer, the opening block party",
   "year": "2023",
   "category": "film",
   "sources": [
    "COMET",
    "IG:Cu9uigFszPA",
    "MT",
    "DI",
    "REEL26",
    "INC"
   ],
   "confirm_with_her": false
  },
  {
   "title": "BRIT Awards",
   "client": "Stormzy and Burna Boy",
   "role": "Dance Captain",
   "year": "2020",
   "category": "stage",
   "sources": [
    "S",
    "DI"
   ],
   "confirm_with_her": false
  },
  {
   "title": "BRIT Awards",
   "client": "Little Simz",
   "role": "Dancer",
   "year": "2022",
   "category": "stage",
   "sources": [
    "IG:CZwiFNbsEeZ",
    "MT",
    "DI"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Commonwealth Games Closing Ceremony",
   "client": "Birmingham 2022",
   "role": "Production dancer and dance captain",
   "year": "2022",
   "category": "stage",
   "sources": [
    "S",
    "IG:ChInh3lsMpP"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Afro Nation Portugal",
   "client": "Tems",
   "role": "Choreographer",
   "year": "2025",
   "category": "stage",
   "sources": [
    "IG:DMLSD4rMoVg",
    "IG:DMGmi47MMli"
   ],
   "confirm_with_her": false
  },
  {
   "title": "World tour, South Africa and Australia",
   "client": "Tems",
   "role": "Dancer",
   "year": "2023",
   "category": "stage",
   "sources": [
    "IG:CxjJraSM8RH",
    "MT",
    "REEL26"
   ],
   "confirm_with_her": false
  },
  {
   "title": "King's Cross, London",
   "client": "Will Smith",
   "role": "Choreographer",
   "year": "2025",
   "category": "stage",
   "sources": [
    "COMET",
    "IG:DS8TIbDjHlJ"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Timeless Tour, O2 Arena and Paris",
   "client": "Davido",
   "role": "Dancer and choreographic team",
   "year": "2024",
   "category": "stage",
   "sources": [
    "IG:C20T3l2tzfd"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Reggae Land",
   "client": "Charly Black",
   "role": "Choreographer and dancer",
   "year": "2026",
   "category": "stage",
   "sources": [
    "IG:DbiZPsUDLT6"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Gumball 3000, Romania",
   "client": "Adekunle Gold",
   "role": "Choreographer",
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   "category": "stage",
   "sources": [
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    "IG:DS8TIbDjHlJ"
   ],
   "confirm_with_her": false
  },
  {
   "title": "MOBO Awards, Co-op Live Manchester",
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   "role": "Dancer",
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   "category": "stage",
   "sources": [
    "IG:DWZTqJtCPaT"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Summertime Ball",
   "client": "Nathan Dawe and Ella Henderson",
   "role": "Dancer",
   "year": "",
   "category": "stage",
   "sources": [
    "S",
    "MT"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Yam Festival",
   "client": "Davido, Beenie Man, Patoranking",
   "role": "Choreographer and dancer",
   "year": "",
   "category": "stage",
   "sources": [
    "S",
    "INC"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Afro Nation",
   "client": "The Compozers, Not3s, D'banj, Vanessa Mdee, Jidenna",
   "role": "Dancer",
   "year": "",
   "category": "stage",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Billboard Awards",
   "client": "Tyla",
   "role": "Dancer",
   "year": "",
   "category": "stage",
   "sources": [
    "MT"
   ],
   "confirm_with_her": true
  },
  {
   "title": "Britain's Got Talent",
   "client": "ITV, with Empire",
   "role": "Semi-finalist",
   "year": "",
   "category": "stage",
   "sources": [
    "S",
    "ESDA",
    "REEL26",
    "INC"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Got to Dance",
   "client": "Sky",
   "role": "Dancer",
   "year": "",
   "category": "stage",
   "sources": [
    "S",
    "ESDA"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Boyz II Men tour, The O2",
   "client": "Lauran Alexandra",
   "role": "Choreographer and dancer",
   "year": "",
   "category": "stage",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Hillsong Conference, The O2",
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   "role": "Dancer",
   "year": "",
   "category": "stage",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Little Monsters tour",
   "client": "Slanted Dance",
   "role": "Dancer",
   "year": "",
   "category": "stage",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Sault",
   "client": "Sault, live",
   "role": "Assistant choreographer to Kloe Dean",
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   "category": "stage",
   "sources": [
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   "confirm_with_her": false
  },
  {
   "title": "The Waitrose Experience",
   "client": "BANG! Curry",
   "role": "Choreographer and performer, brand activation",
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   "category": "stage",
   "sources": [
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   "confirm_with_her": false
  },
  {
   "title": "Peacock Theatre, London",
   "client": "Yasemin Sakallioglu",
   "role": "Assistant choreographer",
   "year": "2025",
   "category": "stage",
   "sources": [
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Share a Coke",
   "client": "Coca-Cola",
   "role": "Movement director, TV commercial",
   "year": "2025",
   "category": "tv",
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    "ESDA",
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Shake It Up, Twist and Tricks",
   "client": "Disney Channel and Odeon Cinemas",
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   "year": "",
   "category": "tv",
   "sources": [
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    "ZARA"
   ],
   "confirm_with_her": false
  },
  {
   "title": "National Parks UK",
   "client": "National Parks UK and Columbia",
   "role": "Choreographer, TV ad",
   "year": "2025",
   "category": "tv",
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    "REEL170"
   ],
   "confirm_with_her": false
  },
  {
   "title": "My Disney Stars and Friends",
   "client": "Disney",
   "role": "Children's TV presenter, eight seasons",
   "year": "",
   "category": "tv",
   "sources": [
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Wimbledon",
   "client": "BBC Sport",
   "role": "TV advert",
   "year": "",
   "category": "tv",
   "sources": [
    "S",
    "MT",
    "REEL26",
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Race for Life, Cancer Slam",
   "client": "Tesco and Cancer Research UK",
   "role": "Choreographer, TV ad",
   "year": "",
   "category": "tv",
   "sources": [
    "S",
    "DI",
    "REEL26",
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Let's Cheer",
   "client": "Dr Pepper",
   "role": "Choreographer",
   "year": "",
   "category": "tv",
   "sources": [
    "S",
    "DI",
    "INC"
   ],
   "confirm_with_her": false
  },
  {
   "title": "M&S Plant Kitchen",
   "client": "M&S with LadBible",
   "role": "Dancer",
   "year": "",
   "category": "tv",
   "sources": [
    "S",
    "MT",
    "DI",
    "INC"
   ],
   "confirm_with_her": false
  },
  {
   "title": "The Masked Dancer",
   "client": "ITV",
   "role": "Dancer, series two",
   "year": "2022",
   "category": "tv",
   "sources": [
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    "MT",
    "INC"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Dancing on Ice",
   "client": "ITV",
   "role": "Dancer",
   "year": "2022",
   "category": "tv",
   "sources": [
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    "MT"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Get Involved",
   "client": "The Sun",
   "role": "TV commercial",
   "year": "",
   "category": "tv",
   "sources": [
    "S",
    "DI",
    "ESDA",
    "INC"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Footlocker",
   "client": "Footlocker",
   "role": "TV commercial",
   "year": "",
   "category": "tv",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Sidemen",
   "client": "YouTube",
   "role": "Dancer",
   "year": "",
   "category": "tv",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Studio.co.uk",
   "client": "Studio",
   "role": "TV advert",
   "year": "",
   "category": "tv",
   "sources": [
    "S",
    "MT",
    "DI",
    "INC"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Christmas Album",
   "client": "Ministry of Fun",
   "role": "TV and online",
   "year": "",
   "category": "tv",
   "sources": [
    "S",
    "DI",
    "INC"
   ],
   "confirm_with_her": true
  },
  {
   "title": "Kisses It Better",
   "client": "Keith Lemon",
   "role": "TV programme",
   "year": "",
   "category": "tv",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "The Tunnel",
   "client": "BBC",
   "role": "Featured role, acting",
   "year": "",
   "category": "tv",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
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   "client": "Louie Spence",
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   "category": "tv",
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    "S",
    "ESDA",
    "ZARA"
   ],
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  },
  {
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   "client": "TV",
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   "category": "tv",
   "sources": [
    "S"
   ],
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  },
  {
   "title": "Interlude auditions",
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   "year": "",
   "category": "tv",
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  },
  {
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   "category": "tv",
   "sources": [
    "S"
   ],
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  },
  {
   "title": "Mikaela Mayer ring walk, The O2",
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  {
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   "category": "tv",
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    "INC"
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  },
  {
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   "category": "tv",
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    "INC"
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   "confirm_with_her": true
  },
  {
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   "category": "tv",
   "sources": [
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    "INC"
   ],
   "confirm_with_her": true
  },
  {
   "title": "Adidas",
   "client": "Adidas",
   "role": "Performer",
   "year": "",
   "category": "tv",
   "sources": [
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   ],
   "confirm_with_her": true
  },
  {
   "title": "Ruby",
   "client": "Macy Gray",
   "role": "Dancer",
   "year": "",
   "category": "mv",
   "sources": [
    "S",
    "DI",
    "INC"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Not Letting Go",
   "client": "Tinie Tempah and Jess Glynne",
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   "year": "",
   "category": "mv",
   "sources": [
    "S",
    "DI",
    "REEL26",
    "INC"
   ],
   "confirm_with_her": false
  },
  {
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   "client": "Clique",
   "role": "Dancer",
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   "category": "mv",
   "sources": [
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    "DI",
    "INC"
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   "confirm_with_her": false
  },
  {
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   "category": "mv",
   "sources": [
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    "DI",
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   "confirm_with_her": false
  },
  {
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   "category": "mv",
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   "confirm_with_her": false
  },
  {
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   "client": "",
   "role": "Choreographer and dancer",
   "year": "",
   "category": "mv",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Winner",
   "client": "",
   "role": "Choreographer and dancer",
   "year": "",
   "category": "mv",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Time Will Tell",
   "client": "",
   "role": "Choreographer and dancer",
   "year": "",
   "category": "mv",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Obego",
   "client": "",
   "role": "Choreographer and dancer",
   "year": "",
   "category": "mv",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
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   "year": "",
   "category": "mv",
   "sources": [
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   "confirm_with_her": false
  },
  {
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   "year": "",
   "category": "mv",
   "sources": [
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Call Me Oga",
   "client": "Duty Paid",
   "role": "Choreographer",
   "year": "",
   "category": "mv",
   "sources": [
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   ],
   "confirm_with_her": false
  },
  {
   "title": "What You Know",
   "client": "Marky Jones, GRM Daily",
   "role": "Creative director and choreographer, cast and location",
   "year": "2025",
   "category": "mv",
   "sources": [
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Flygerian",
   "client": "Flygerian, with Big Tobz, Princess Wonder, Base One, Maulor Hiddy and Rio Flawless",
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   "year": "2025",
   "category": "mv",
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   "confirm_with_her": false
  },
  {
   "title": "Friends",
   "client": "Kelvin Jones, Sony",
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   "category": "mv",
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Music video",
   "client": "Dolapo Omidire",
   "role": "Choreographer, with Warriorz dancers",
   "year": "2025",
   "category": "mv",
   "sources": [
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   "confirm_with_her": false
  },
  {
   "title": "Don't Let Go",
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   "year": "",
   "category": "mv",
   "sources": [
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Igwe",
   "client": "Beth",
   "role": "Choreographer",
   "year": "",
   "category": "mv",
   "sources": [
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Single release",
   "client": "Zeezy",
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   "category": "mv",
   "sources": [
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   "confirm_with_her": false
  },
  {
   "title": "Joss Stone",
   "client": "Joss Stone",
   "role": "Dancer",
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   "category": "mv",
   "sources": [
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   ],
   "confirm_with_her": true
  },
  {
   "title": "Cher Lloyd",
   "client": "Cher Lloyd",
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   "year": "",
   "category": "mv",
   "sources": [
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   ],
   "confirm_with_her": true
  },
  {
   "title": "Hot Wuk",
   "client": "A Z.R Creative film, Mr Vegas track",
   "role": "Choreography and creative direction, with Dae",
   "year": "2026",
   "category": "creative",
   "sources": [
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   "confirm_with_her": false
  },
  {
   "title": "Tranquil Turtle concept film",
   "client": "Z.R Creative, filmed by Minute Pictures",
   "role": "Concept, choreography and creative direction",
   "year": "2025",
   "category": "creative",
   "sources": [
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   ],
   "confirm_with_her": false
  },
  {
   "title": "Clothing brand concept film",
   "client": "With EGE Choreography",
   "role": "Concept, choreography and creative direction",
   "year": "2025",
   "category": "creative",
   "sources": [
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    "WT18"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Concept films with the company",
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   "year": "2025",
   "category": "creative",
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  },
  {
   "title": "Caribbean Christmas Immersive Experience",
   "client": "Warriorz with Tranquil Turtle and Dutchies Caribbean",
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   "year": "2025",
   "category": "creative",
   "sources": [
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   "confirm_with_her": false
  },
  {
   "title": "XDC",
   "client": "Her own competition",
   "role": "Founder and director",
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   "category": "judge",
   "sources": [
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   "confirm_with_her": false
  },
  {
   "title": "Hip Hop Unite UK",
   "client": "HHU",
   "role": "Owner",
   "year": "",
   "category": "judge",
   "sources": [
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   ],
   "confirm_with_her": true
  },
  {
   "title": "101 Events, SdI, HHU, Unified",
   "client": "UK and Europe",
   "role": "Judge",
   "year": "",
   "category": "judge",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Pioneer Plays Malta",
   "client": "Rep Your Country Party",
   "role": "Host",
   "year": "2026",
   "category": "judge",
   "sources": [
    "S",
    "IG:DaOI7OJMiVM"
   ],
   "confirm_with_her": false
  },
  {
   "title": "UK dance competitions and events",
   "client": "",
   "role": "Host and presenter",
   "year": "",
   "category": "judge",
   "sources": [
    "S"
   ],
   "confirm_with_her": false
  },
  {
   "title": "Afro vs Dancehall, Tranquil Turtle Stevenage",
   "client": "With Leanne Dunstan",
   "role": "Host",
   "year": "2025",
   "category": "judge",
   "sources": [
    "IG:DRsLOlXETsi"
   ],
   "confirm_with_her": false
  }
 ],
 "testimonials": [
  {
   "who": "Kelvin Jones",
   "what": "Artist, Sony",
   "text": "I asked Zara last minute to put together a choreography for my music video and she absolutely nailed it! We didn't even end up making any tweaks because I loved the choreo as it was. Zara and her dancers had totally got the vibe I was going for. When we filmed, I asked Zara if she could quickly organise a choreo for a scene that we weren't expecting. She took 5 minutes, did her magic and suddenly had a new routine that fit the shots perfectly. Such an incredible working experience!"
  },
  {
   "who": "Ruth Kestenbaum",
   "what": "Dance school owner",
   "text": "An outstanding artist, teacher and choreographer, Zara is one of the most inspiring young women I have met in the industry. Her choreographic style is unique and distinguished, she is a smart business woman, and her teaching and the manner in which she engages her students is absolutely superb. She is quite simply exceptional."
  },
  {
   "who": "Flygerian",
   "what": "Music video",
   "text": "I contacted Zara 7 days before the shoot as another choreographer let me down. Within 24 hours she organised 7 dancers for the shoot. They arrived on time and so professional and the choreography was amazing. Thanks so much again."
  },
  {
   "who": "Marky",
   "what": "“What You Know About” music video",
   "text": "Zara was so easy to work with, she provided me with all dancers and choreography. She even organised the shooting location. She is a hard working and dedicated creative director and choreographer. I will 100% be working with her in the future."
  },
  {
   "who": "Jonathon Medina",
   "what": "Duty Paid, band",
   "text": "Zara is a well organised, talented dancer and choreographer. She is passionate, and it was a pleasure to have her on set for our music video “Call Me Oga”. She is also friendly with good energy. Looking forward to working with her again in the future."
  },
  {
   "who": "L'Shay Creatives",
   "what": "Agency",
   "text": "I have worked on set with Zara quite a few times with my U18 clients. Zara has a kind bubbly vibe that the dancers quickly warm to and pick up the choreography well. She is very good at taking on the role of artistic director, she always brings visions to life and I highly recommend her."
  }
 ],
 "contact": {
  "email": "warriorzpaa@live.co.uk",
  "phone": "07931923580",
  "instagram": "z_prichards"
 }
}